A new player is growing within the digital alcohol world.
delivery.com, a platform for online ordering and on-demand delivery in general, announced this week that it has acquired BrewDrop, the Austin, Texas-based alcohol delivery app.
Financial terms of the deal were not disclosed.
Founded in 2014 by Andrew Bell, Matthew Bell, and Sergio Trevino, the startup BrewDrop has “built a large, loyal customer base that will help to bolster delivery.com’s rapidly growing alcohol business and geographic expansion efforts in key markets,” the company said in a press release.
Former BrewDrop users already accustomed to ordering alcohol on-demand with their phones will transition to delivery.com, where they can order in much the same way from delivery.com’s website and mobile app. In addition, they’ll also “have access to a network of more than 12,000 restaurants, liquor stores, grocery stores and dry cleaners,” the com pay says.
“Since BrewDrop already dominates alcohol delivery in Austin, they’re the perfect partner for bringing delivery.com’s one-stop shop convenience to this key expansion market,” says Jed Kleckner, CEO of delivery.com.
As part of the deal, BrewDrop Co-Founder Bell will join delivery.com as Director of Market Development. With his knowledge of the local Texas market, Andrew will “help lead the charge of expanding throughout Texas, beginning in Austin and moving soon after to Dallas and Houston,” the company says.
After the acquisition, delivery.com expects to immediately increase its alcohol-ordering customer base by 10%. delivery.com continues to invest heavily in providing its users with beer, wine and liquor, including newly redesigned user experiences for alcohol ordering on both web and mobile platforms.
