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Timberlake is Bringing Sauza 901 to the Back Nine

Justin Timberlake, founder of Sauza 901 Tequila, and brand partner Kevin Ruder drink cocktails on Sunday, July 19, during  the American Century Championship sponsored by Sauza 901, the official tequila of the tournament. (Photo credit: Jeffrey Bayer)

Justin Timberlake Partners with Sauza Tequila

Sauza® Tequila, one of the oldest and most storied houses in tequila, and Justin Timberlake have joined forces to launch Sauza® 901® super premium tequila. The co-branded partnership blends the creativity and one-of-a-kind personality...

Rapper Drake Teases His Own Whiskey Launch

What's hotter right now than musicians launching or becoming involved with alcohol brands? From Diddy and Cîroc, to JT and Sauza 901, to 2 Chainz and Jaegermeister, the music entertainment world continues to expand into spirits. It makes sense. Music and...

Interview: Talking Tequila with Justin Timberlake’s Personal Mixologist

Celebrities have taken to the alcohol industry in recent years as both brand ambassadors and owners. From Diddy and Cîroc to Dan Akroyd and Crystal Head Vodka, the stars-turned-alcohol-entrepreneurs are growing in numbers. This now...

BD Roundup – July 29, 2015

Beverage Dynamics Round Up - July 22, 2015 View this email online July 22, 2015 Edition TOP NEWS Serrallés Celebrates 150 Years Maker's Mark and Breeder's Cup Raise $1M for Charity Timberlake Brings Sauza 901 to the Back Nine RETAILER POLL:...

Washington Toasts the Film Independent Spirit Awards

Actress Kerry Washington (Scandal, Django Unchained, Ray) attended the Film Independent Spirit Awards, where she toasted to 30 years of achievements in independent film with Sauza 901 Tequila.

Tequila’s Rising Star

What do George Clooney, Justin Timberlake, P Diddy, Carlos Santana and Sammy Hagar all have in common? They are all hitching their stars to tequila, with category sales volume and revenues both enjoying robust...

Tequila’s New Revolution

Fresh-tasting. Light. Versatility and mixability. More than just shots. These characteristics have helped the tequila category evolve into what it is today. '€œThere is sophistication toward the category...

Tequila’s Rising Sun

'€œTequila continues to grow in the U.S., and across the globe, as more people come to discover that it'€™s truly a sophisticated, flavorful spirit,'€ said Jennifer Long, Patrón...