Southern Comfort has launched Southern Comfort Fiery Pepper, a fusion of Southern Comfort and Tabasco brand pepper sauce. The new spicy beverage boasts a balanced mixture of genuine whiskey infused with the peppery flavor of Tabasco. It can be served as a cold shot or incorporated into a cocktail, the company suggests. A major marketing campaign is accompanying the launch, including TV, national trade and online media. Southern Comfort Fiery Pepper is 70 proof with a suggested retail price of $16.99 for a 750 ml bottle.

Diageo has launched a limited-edition line extension to the venerable Johnnie Walker brand with Johnnie Walker Double Black Scotch. The new expression accents the smoky characteristic of Johnnie Walker Black Label, imparting additional richness and intensity of flavor. Double Black is made by blending select single malts from reserves that include naturally smoky aged whiskies and those matured in deep charred oak barrels, the company says. Double Black has a suggested retail price of $40 for a 750 ml bottle.

Malibu Rum has debuted Malibu Winter Limited Edition, a blend of Caribbean rum with real coconut flakes suspended in the liquid which, when consumed, dissolve slowly in the mouth, the company says.  The seasonal release will be available through December of this year. Similar to original Malibu, Malibu Winter offers a smooth balance of rum and coconut flavor, with the difference being in the actual flakes of coconut. The package design incorporates a clear, see-through window on the brand’s white bottle to showcase the coconut flakes (looking like holiday “snow”) floating in the liquid. The Malibu Winter Edition  has a suggested retail price of $13.99 for a 750 ml bottle.