Jim Beam Launches New Kentucky Coolers Flavors
As ready-to-drink (RTD) beverages continue to boom, Jim Beam has added four new flavors to its lineup of RTD beverages: Jim Beam Kentucky Coolers.
They are made in partnership with The Boston Beer Company. New...
Tröegs Field Study Summer IPA
Tröegs Independent Brewing has released Field Study Summer IPA, the second beer in its rotating seasonal series.
With a fresh accent of blue, the updated look for Field Study matches one of the best times of...
Malibu Splash Mango
Malibu Splash Mango is the company's latest ready-to-drink (RTD) release.
This new beverage combines a coconut base with mango flavors in a sparkling malt beverage.
Malibu Splash Mango (ABV 5%) joins the flavors Strawberry and Pineapple...
The Finnish Long Drink Launches Peach Flavor
The Finnish Long Drink, a fast-growing brand based on the Finnish alcohol category of long drinks, has announced Peach beverage as a permanent lineup addition.
Originally created for guests of the 1952 Olympic Games in...
Bud Light Rolls Out March Madness Cans
With the NCAA March Madness basketball tournaments starting later this week, Bud Light has launched limited-edition, custom cans for several teams.
College hoops teams receiving cans include the LSU Tigers, Alabama Crimson Tide and Kentucky...
Why Americans Love Canadian Beer
Canadian beer continues to resonate with U.S. consumers. From emerging craft brands to off-the-wall releases to macro mainstays, products from up north have found a welcome home down south across the border. Especially in...
Jack Daniel’s Expands RTD Lineup with Jack & Ginger Ale
Jack Daniel’s has introduced the latest member of its ready-to-drink (RTD) canned cocktail lineup: Jack & Ginger Ale.
This new RTD is made with Jack Daniel’s Tennessee Whiskey and ginger ale.
"On the heels of our...
Kylie Jenner Introduces Sprinter Vodka Soda
At the confluence of the celebrity alcohol brand and ready-to-drink (RTD) trends is Sprinter, a new canned vodka soda line from Kylie Jenner.
It's made with vodka, sparkling water and real fruit juice, the company...
Dr. Dre and Snoop Dogg Launch Gin & Juice RTD
At the convergence of the ready to drink (RTD) and celebrity alcohol brand trends is the new Gin & Juice By Dre and Snoop.
This is the first release from a newly formed spirits company...
Malibu Launches RTD Cocktails
With ready to drink alcoholic beverages seeing continued growth, Malibu has introduced its new Ready to Serve (RTS) Cocktails line.
This expands upon the brand’s portfolio of canned cocktails.
Flavors include Strawberry Daiquiri, Pineapple Bay Breeze...