February 3, 2014 – Napa, CA—One True Vine, makers of Cherry Pie single vineyard Pinot Noir today announced the introduction of a new wine called Cherry Tart. The inaugural vintage, the 2012 Cherry Tart, is a blend of Pinot Noir from three prized single vineyards in top California growing regions: 49% of the fruit is sourced from Rogers Creek Vineyard in the Sonoma Coast; 43% of the fruit is from Alta Loma Vineyard in Monterey County; and, 8% of the fruit is from Santa Barbara County’s Los Alamos Vineyard. With this new offering, winemaker Jayson Woodbridge and his team have employed the same “micro-fermentation” technique they use in crafting Cherry Pie. To capture the unique characteristics of these three distinct vineyard sources, Woodbridge micro-fermented small, individual lots in puncheon barrels, yielding a thoroughly handcrafted, yet affordable Pinot Noir.
“As a category, domestic Pinot Noirs priced from $15-$25 has experienced tremendous growth in the past year,” notes David Biggar, President of Vintage Point, the luxury wine sales and marketing firm representing Cherry Tart. “Cherry Tart is well positioned to capitalize on this growth trend and enters the market with a competitive edge thanks to the success of Cherry Pie.”
Cherry Tart’s mouthwatering label art was designed by artist T.R. Colletta. Colletta was commissioned to create a piece with a similar look and feel to the painting of his that was the inspiration for Cherry Pie’s name and eye-catching label.
Cherry Tart will be available nationally in early March. The wine will retail for $25.
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About One True Vine:
One True Vine, founded in 2006 as Hundred Acre Wine Group and later renamed, is the business partnership behind such influential brands as Hundred Acre, Cherry Pie, If You See Kay and Layer Cake. The team, which includes winemaker Jayson Woodbridge, puts a premium on innovation and exploration: One True Vine’s guiding philosophy is to challenge convention while handcrafting exceptional wines from the very best vineyards.
About Vintage Point:
Formed in March 2006, Vintage Point offers a full range of winery services and a national sales and marketing team that specialize in channel management, placing luxury wines in the optimal retail and restaurant outlets. Vintage Point’s domestic and international clients include Jayson Woodbridge’s Cherry Pie, Hundred Acre and Layer Cake, as well as Educated Guess, Garnet Vineyards, Gary Farrell Winery, Goose Ridge Vineyards, Tuck Beckstoffer Wines and Hidden Ridge, among others. Vintage Point Partners David Biggar, President, and Tom Peterson, Chief Operating Officer, emphasize that “Partners in Wine” signifies not only their own partnership, but the many partnerships they have formed with the luxury wine trade.
