EPG Brand Acceleration is seeking beverage entrepreneurs and up-and-coming products within the alcohol industry for its inaugural Beverage Incubator program.
All nominees will receive customized feedback from EPG’s expert team of editors and industry consultants, as well as complimentary data reports.
Five entries will be selected to present their product to a panel of industry experts at the 2024 Beverage Week in Chicago in June.
Three selected brands will gain valuable exposure to all three tiers of the industry through free use of EPG’s suite of marketing and advertising solutions, as well as one-on-one mentoring.
Who is Eligible?
In order to enter, brands must be in development or have recently come onto the market (within the last 3 years). They must have sold fewer than 20,000 9-liter cases in the U.S. during 2023.
How do I Enter?
Entries must be submitted USING THIS LINK, no later than April 30, 2024. Entry forms require the following submissions:
- General product information (including MSRP and ABV)
- Business/growth plan
- Marketing materials
- Sample bottle
- $495 entry fee, payable by credit card
What is the Judging Process?
Entries will be judged by EPG’s trade publication editors, data analysts and outside industry experts. All entrants will receive detailed feedback about their business plan and marketing strategy, plus a custom data report from EPG Specialty Information. All entrants may also attend Beverage Week in Chicago for a discounted registration rate of $495.
Five entries will be chosen to present their product at the 2024 Beverage Week in Chicago on June 19 in front of a panel of judges representing various tiers and channels in the industry. They will also receive free registration to the conference, and their product will be featured at a reception attended by off-premise retailers and on-premise operators.
Three winning brands will be chosen by the judges to enter the EPG Beverage Incubator. They will receive a one-on-one mentoring session from each judge via video conference, and a package of complimentary marketing and advertising from EPG Brand Acceleration valued at more than $50,000. Winners will be featured in EPG’s suite of trade publications – Beverage Dynamics, Cheers, StateWays and Beverage Wholesaler.
Additional Entry Rules
Brands must submit all information requested in order to be eligible. Entrant agrees to attend Beverage Week if selected to present. Entrant agrees to participate in a case study interview in early 2025 detailing the brand’s growth during its time in the EPG Beverage Incubator. All entries are final and non-refundable.
Questions?
Contact Beverage Information Group VP Jeremy Nedelka at jnedelka@epgacceleration.com or 763-383-4413.